Pustovit, Aleksandra. Whose actions speak louder than words? The role of referents in the turnover contagion process. Retrieved from https://doi.org/doi:10.7282/t3-37se-6h94
DescriptionBuilding on the stream of literature that seeks to better understand the effects turnover has on those who remain with the organization, this manuscript answers calls for understanding the mechanism through which turnover contagion operates and identifying the types of individuals disproportionately responsible for its spread. Delving into human motivations for engaging in imitation and the significance of employment, I identify cues emitted by leavers, and colleagues engaging in Pre-Quitting Behaviors, about the organizational attractiveness as a mechanism responsible for the spread of turnover. I apply Theories of Normative Influence and Social Comparison to identify the types of individuals whose turnover is most consequential.
In a sample of 144 public university newcomers, results suggest that presence of turnover related behaviors among colleagues need not be evidence of contagion. It’s not so much the behaviors themselves, but the interpretation of cues behind these behaviors, and whether these cues speak negatively about the organization, that are responsible for the spread of turnover.