Randall, Michael TréShawn. Black American culture and the digital landscape: modern heritage challenges in the 21st century. Retrieved from https://doi.org/doi:10.7282/t3-fgxm-gk28
DescriptionBlack American culture exists as one of the most prominent forms of intangible heritage in the digital age. African American Vernacular English (AAVE), streetwear, and hip-hop music have been popularized beyond their initial cultural contexts, transformed into trends and commodities for a global audience. This has resulted in revisionist narratives and cultural erasure as well as the continuation of existing socioeconomic inequalities for Black American people. Online communities have mischaracterized AAVE as an invention of Gen Z, and the streetwear fashion industry has generated billions of dollars from the aesthetics pioneered in impoverished Black urban spaces in the United States. Furthermore, the phenomenon of “blackfishing” on social media turns the very essence of racialized Blackness into fashion commodities. Hip-hop music faces questions of origin and authorship on social media as members of the African diaspora attempt to erase each other from the history of its creation. Utilizing anti-racism, social identity theory, class analysis, and Pan-Africanist ideology, this thesis analyzes each of these issues within their historical and digital contexts to seek pathways towards strengthening the integrity of Black American cultural heritage.