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Exploring consumer behavior under perceived threat
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Aldousari, Abdullah A.. Exploring consumer behavior under perceived threat. Retrieved from https://doi.org/doi:10.7282/T31V5GN7

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TitleExploring consumer behavior under perceived threat
NameAldousari, Abdullah A. (author); Henderson, Geraldine R (chair); Hirschman, Elizabeth C (internal member); Williams, Jerome D (internal member); Powell, Arthur B (outside member); Rutgers University; Graduate School - Newark
Date Created2015
Other Date2015-01 (degree)
SubjectManagement, Consumer behavior, Survival, Threats, Natural disasters
Extent1 online resource (ix, 54 p.)
DescriptionIn 2012, a survey of individuals in over twenty countries showed that one in seven people worldwide believes the world will end during his or her lifetime. The severe disruptions to modern conveniences (e.g., grocery stores, electrical grids, and subway systems) caused by hurricanes Katrina and Sandy, the Fukushima meltdown, and the Haiti earthquake revealed the difficulty of life without these services. In reaction to such events, growing numbers of people have reevaluated their preparedness for future emergencies by stockpiling food, water, and ammunition. This group of people is collectively known as preppers. This study focused on the role that perceived threat plays in shaping consumer behavior by employing a combined methodology—netnography and grounded theory. Three overarching patterns emerged during data analysis that can be viewed through the theoretical lenses of terror management and just-world theories. The analysis revealed that terror management theory is limited as an explanation for preppers’ consumer behavior. The results also expand upon previously conducted terror management research by incorporating the just-world theory as a means of filling the existing void. Limitations of the study and recommendations for further research are also presented.
NotePh.D.
NoteIncludes bibliographical references
NoteIncludes vita
Noteby Abdullah A. Aldousari
Genretheses, ETD doctoral
Persistent URLhttps://doi.org/doi:10.7282/T31V5GN7
Languageeng
CollectionGraduate School - Newark Electronic Theses and Dissertations
Organization NameRutgers, The State University of New Jersey
RightsThe author owns the copyright to this work.
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