Crowdsourcing is one of the innovative ways organizations are employing to gather quality ideas from a large group of people. It is used when organizations need to involve a larger group of participants who are collectively invested in the outcome, such as for initiatives with organization-wide implications, that which small group brainstorming cannot sufficiently accomplish. The unpredictability of the process from start to finish however raises questions on the conditions suitable for the large-scale online ideation process that belies the collective action, because it does not seem to parallel that of small group brainstorming. This dissertation documents a mixed-methods case study of a regulatory organization that used enterprise social media for large-scale ideation, with a focus on identifying the enabling conditions for large-scale online ideation, and the factors that may influence the quality of the ideation process. The study found that the process is conditional on having an emergent facilitator, a longer deadline, not having participants pre-selected, and technology that has unique affordances for ideation. The study also found that functional diversity, number of comments, and presence of facilitator are significant predictors for the quality of the ideation process. The study has theoretical and practical implications on ideation, enterprise social media use, collective action, and for organizational communication.
Subject (authority = RUETD)
Topic
Communication, Information and Library Studies
RelatedItem (type = host)
TitleInfo
Title
Rutgers University Electronic Theses and Dissertations
Identifier (type = RULIB)
ETD
Identifier
ETD_8621
PhysicalDescription
Form (authority = gmd)
electronic resource
InternetMediaType
application/pdf
InternetMediaType
text/xml
Extent
1 online resource (vii, 161 p. : ill.)
Note (type = degree)
Ph.D.
Note (type = bibliography)
Includes bibliographical references
Subject (authority = ETD-LCSH)
Topic
Social media
Note (type = statement of responsibility)
by Nik Ahmad Rozaidi bin Nik Abdul Rashid
RelatedItem (type = host)
TitleInfo
Title
School of Graduate Studies Electronic Theses and Dissertations
Identifier (type = local)
rucore10001600001
Location
PhysicalLocation (authority = marcorg); (displayLabel = Rutgers, The State University of New Jersey)
I hereby grant to the Rutgers University Libraries and to my school the non-exclusive right to archive, reproduce and distribute my thesis or dissertation, in whole or in part, and/or my abstract, in whole or in part, in and from an electronic format, subject to the release date subsequently stipulated in this submittal form and approved by my school. I represent and stipulate that the thesis or dissertation and its abstract are my original work, that they do not infringe or violate any rights of others, and that I make these grants as the sole owner of the rights to my thesis or dissertation and its abstract. I represent that I have obtained written permissions, when necessary, from the owner(s) of each third party copyrighted matter to be included in my thesis or dissertation and will supply copies of such upon request by my school. I acknowledge that RU ETD and my school will not distribute my thesis or dissertation or its abstract if, in their reasonable judgment, they believe all such rights have not been secured. I acknowledge that I retain ownership rights to the copyright of my work. I also retain the right to use all or part of this thesis or dissertation in future works, such as articles or books.